Today I’m going to blog briefly about this phenomenon known as the Finnish marketing problem. The main problem exists because of this popular, deep-seated Finnish mantra: “Thou Shalt Not Boast as a Finn.” Finnish advertisers, no matter how talented, face mental barriers to doing compelling advertisements. This is perhaps because of negative connotations specific to Finnish…

4 comments

  1. Nothing to add, it all seems quite true 🙂 Good points again. I also struggle with these issues in marketing our products.

    1. Hey Lauri! 🙂 Sorry, I just saw this comment.

      Actually my friend and I spoke about this topic before–she said that it might be because Finns have a concept of “absolute standards”. But if you monitor your competitor and have this concept of “relative standards”, then you’d sort of be the best marketer/have the best product out there.

      That is to say, there is no need for the product to reach 90% excellence. If your competitor has 50% and you have 60%, then it’s good to go! 😀 #myhumbleopinion.

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