About

the hieno travel

Moikka~Welcome to The Hieno!

the hieno your asian insiders guide to finland

Hi! This is Soh Wan Wei, the founder of The Hieno. The Hieno is a personal blog, and “hieno” means “pretty things” in Finnish.

I blog about everything under the sun, really. 🙂 I work as a PR Practitioner in the Blockchain Industry, and I’ll probably be doing this for a long, long time to come. In 2017 I had the privilege of working with the Finnish Prime Minister Office for an official national day project, and the process is documented here as well 🙂

You may engage me for speaking on various topics related to Public Relations, Viral Marketing, Social Media Marketing and anything related to PR in Blockchain. Check out my list of speaking engagements and media features.

Enjoy! Would love to hear from you 🙂 You may email me at wanwei [@] ikiguide.com as well. Let’s stay in touch!

9 Comments

  • Reply
    paula parviainen
    March 7, 2016 at 7:04 am

    Hi, we at the Embassy of Finland in Singapore are following your Hieno blog, and see that you have returned back to Singapore, welcome! I am the new ambassador from Finland to Singapore, I moved here from Beijing last September, but I lived here already in the 90’s (that’s being old!) .We are planning to gather together the Singaporean alumnis who have studied in Finland and have some sort of a gettogether maybe in May or June, when this sprin’s lot is back. Would you like to join? and would you like to come visit us at the United Square for a cup of coffee (and korvapuusti!). Would be nice to know more about your experience in Finland, we would like to see more students from Singapore to go to Finland. Hope to hear from you, moi moi, Paula Parviainen, ambassador

    • Reply
      ww
      March 7, 2016 at 9:56 am

      Moikka Paula!

      Thank you for the message. 🙂
      I’d be very happy to go for the outing or the cuppa coffee =) I miss Juhla Mokka even though a lot of people don’t like it 😀

      For the May-June outing, let me know if you would like me to invite some of the Singaporeans I know in Finland too. it’d be cool to catch up and do positive PR for Finland. ^^

      Tervesin,
      Wan Wei

  • Reply
    Karri Kivela
    March 22, 2016 at 6:00 am

    Hello WW! It is refreshing to read your blogs! I am working as Executive Director of Thai-Finnish Chamber of Commerce in Bangkok. I am coming to Singapore in the end of April for a meeting with the Team Finland players in SEA. You are right about the Finnish Shyness problem. LOL! You find more about TFCC from http://www.thaifin.org

    Take care!

    Karri

    • Reply
      ww
      March 22, 2016 at 8:22 am

      Hello Karri,

      Great to hear from you! =) HAHA let me know when you are in SG, we could have black coffee and talk more!

      –Wan Wei

  • Reply
    Karri Kivela
    March 22, 2016 at 8:41 am

    I will come to Singapore April 28-29

    https://issuu.com/scandasia/docs/sthmag160300/1?e=1390318/33979702

    Maybe a beer and not coffee! LOL!

    • Reply
      ww
      March 22, 2016 at 6:07 pm

      Wow, I love the interview you did with Scandasia! I agree very much with the angle of story-telling and making Finnish inventions more relatable to locals. Let’s do our bests for FI100 ^^

    • Reply
      ww
      March 22, 2016 at 6:15 pm

      LOL let’s go to a bar that serves coffee!! ^^

  • Reply
    Sartenada
    March 26, 2016 at 12:17 pm

    I love the idea.

  • Reply
    Carlos A Gomez
    September 3, 2017 at 9:30 am

    Hi, Wan Wei. Greetings from Rochester, New York. Kiitos paljon for your pioneering work bringing the world together. I like your wonderfully informative blog. I will keep on reading! 🙂 Nähdään myöhemmin! 🙂

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