Moikka~Welcome to The Hieno!

the hieno your asian insiders guide to finland

Hi! This is Soh Wan Wei, the founder of The Hieno. The Hieno is a personal blog, and “hieno” means “pretty things” in Finnish.

I blog about everything under the sun, really. 🙂 I work as a PR Practitioner in the Blockchain Industry, and I’ll probably be doing this for a long, long time to come. In 2017 I had the privilege of working with the Finnish Prime Minister Office for an official national day project, and the process is documented here as well 🙂

You may engage me for speaking on various topics related to Public Relations, Viral Marketing, Social Media Marketing and anything related to PR in Blockchain. Check out my list of speaking engagements and media features.

Enjoy! Would love to hear from you 🙂 You may email me at wanwei [@] ikiguide.com as well. Let’s stay in touch!


  1. Hi, we at the Embassy of Finland in Singapore are following your Hieno blog, and see that you have returned back to Singapore, welcome! I am the new ambassador from Finland to Singapore, I moved here from Beijing last September, but I lived here already in the 90’s (that’s being old!) .We are planning to gather together the Singaporean alumnis who have studied in Finland and have some sort of a gettogether maybe in May or June, when this sprin’s lot is back. Would you like to join? and would you like to come visit us at the United Square for a cup of coffee (and korvapuusti!). Would be nice to know more about your experience in Finland, we would like to see more students from Singapore to go to Finland. Hope to hear from you, moi moi, Paula Parviainen, ambassador

    1. Moikka Paula!

      Thank you for the message. 🙂
      I’d be very happy to go for the outing or the cuppa coffee =) I miss Juhla Mokka even though a lot of people don’t like it 😀

      For the May-June outing, let me know if you would like me to invite some of the Singaporeans I know in Finland too. it’d be cool to catch up and do positive PR for Finland. ^^

      Wan Wei

  2. Hello WW! It is refreshing to read your blogs! I am working as Executive Director of Thai-Finnish Chamber of Commerce in Bangkok. I am coming to Singapore in the end of April for a meeting with the Team Finland players in SEA. You are right about the Finnish Shyness problem. LOL! You find more about TFCC from http://www.thaifin.org

    Take care!


    1. Hello Karri,

      Great to hear from you! =) HAHA let me know when you are in SG, we could have black coffee and talk more!

      –Wan Wei

    1. Wow, I love the interview you did with Scandasia! I agree very much with the angle of story-telling and making Finnish inventions more relatable to locals. Let’s do our bests for FI100 ^^

  3. Hi, Wan Wei. Greetings from Rochester, New York. Kiitos paljon for your pioneering work bringing the world together. I like your wonderfully informative blog. I will keep on reading! 🙂 Nähdään myöhemmin! 🙂

  4. Hello my name is Joanna Mojica. I am british citizen but have lived all my life in Honduras. I just read your article on why you shouldn’t live Finland if you are ambitious and it really called my attention. My husband who is from Honduras is looking for a residence Permit in Finland. He has been living back in that country for a year. He still has no answer from immigration office, Two days ago they send him an email, he needs to send more information. How you advice my husband in the struggle to stay in Finland. Honduras is not a place to stay neither economically or for safety reasons. Thank you for your comments.

    best regards,
    Joanna Mojica

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