Recently my friends at MoveUp App planned a series of webinars titled, “Re-opening: People. Product. Profit”. Whenever it comes to reopening, it’s always a delicate balance between economies and safety, isn’t it? Especially when a vaccine isn’t found yet. This got me started thinking about “the new normal” that the world is suddenly shoved into. […]
Nicole Seah as a highly skilled marketer when it comes strategic messaging. In today’s post, I’ve deconstructed Nicole’s speech for you! 🙂
Dr. Jamus Lim captured the attention of many Singaporeans in last night’s debate. Do you know that he is also a strong advocate of the growth mindset?
Minister for Trade and Industry Chan Chun Sing is making a speech on “Making A Living In A COVID-19 World” later. So I thought I’ll write my thoughts too.
One of the biggest things I believe in strategy, PR and marketing is the concept of positioning. Once a positioning is set, the end is clear. All data then serves in reference to that anchor point– to confirm or deny that. Which is why people tend to take branding and core values so seriously. So […]