Nicole Seah as a highly skilled marketer when it comes strategic messaging. In today’s post, I’ve deconstructed Nicole’s speech for you! 🙂
Dr. Jamus Lim captured the attention of many Singaporeans in last night’s debate. Do you know that he is also a strong advocate of the growth mindset?
Minister for Trade and Industry Chan Chun Sing is making a speech on “Making A Living In A COVID-19 World” later. So I thought I’ll write my thoughts too.
One of the biggest things I believe in strategy, PR and marketing is the concept of positioning. Once a positioning is set, the end is clear. All data then serves in reference to that anchor point– to confirm or deny that. Which is why people tend to take branding and core values so seriously. So […]
Recently I had supper with Dunstan till 2am+ and we were talking about this topic of schemas, alternative realities and why human beings repeat certain patterns in life. One of the most interesting things Dunstan mentioned was the concept of “parallel universes”. In case this sounds too Sci-fiction, an easier way to think about “parallel […]