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Finnish Men in Bed: Sultan’s Somewhat Irritating Marketing Campaign

Finnish Culture, Finnish girls, Finnish men

Have you seen the latest marketing campaign by Kaalimato? This company sells Sultan Condoms and its tagline is “sex without surprises since 1967.”. The marketing campaign irritated the hell out of me since it kept blasting before my youtube videos could play.

QUOTE: “These exclusive product kits set the mood by providing a glimpse of Finnish sex, all the way from midsummer bonfires to the long and cold winters.”

And then:

“But what makes Finnish sex so great? We’ve broken it down to six simple steps that can help anyone f*ck a bit more like a Finn. With the help of this toolkit, you, too, can create a sexual culture worth bragging about.”

Finnish Men in Bed: THE MYTH.

Well I have no idea how true whatever is on their landing page, including the citation of “Finns are the most active condom users in the Nordics”. Perhaps these claims are all storytelling–The marketers did not cite ANY sources! However, my gut-feeling tells me that it is this sort of story-telling that a lot in the (stupid) masses will fall for.

Obviously this is myth creation– Read Dr. Gareth Rice’s and Dr. Alf Rehn’s accounts on how Finns are the best myth spinners on Earth. And no, Dr. Gareth Rice did not mean “myth creation” in a positive manner, and he substantiated his statements with solid data.

No wonder Finland needs more good marketers. For example, in selling condoms, the marketers at Sultan wrote a contradicting point: “Finns really take care of New Parents”. And yeah they cited the legendary Finnish Baby Box.

finnish men in bed

If mistakes are so easily forgiven and there are few negative consequences, then why do we need to buy Sultan condoms?  *Roll eyes*

What a waste of time and money. At any rate, I don’t think it’s a good idea to keep blasting youtube ads before youtube videos because NOW I have a really bad impression of this brand.

Lapin Kulta.

Finnish girls, Finnish men
Lapin Kulta

It started with Lapin Kulta.

The Boyfriend and I first met in the National University of Singapore (NUS) cafeteria.
There was a “Japanese/Korean Exchange student gathering”.
I was invited as a host for the gathering because I spent a year on student-exchange at Waseda University, Tokyo.

It was also in Waseda where I met two of my best Finnish friends–Paavo and J. I don’t know why, but I could communicate with them very easily. Perhaps because both of them speak very directly. I tend to be very direct too.

J is a honest Finnish guy who doesn’t talk much. We always had awkward silences (to me) during our initial conversations, but then as time passes I sort of realised that silence probably was not awkward to him.

J is really good looking, very soft-hearted, very kind–but doesn’t see himself as favorably as I see him. At Waseda, he drinks by the jug. I used to be very fascinated by that.

Paavo was like my big brother in Waseda. He took such good care of me in Tokyo! When I was sick, he would regularly check on me if I was OK, and constantly advised me not to drink too much alcohol.

During Valentine’s Day, he gave me Hello Kitty stickers from Hello Kitty Land in Tokyo, because I was like his little sister. At age 31, he looked like age 22. Good genes, good skin.

Paavo however, was constantly suspicious of online portals, and did not have facebook because they were not exactly huge on protecting your privacy. Eventually he did create a facebook to stay connected with the friends he made in Japan for a while.

However, after our year student-exchange was over, Paavo disappeared. Vanished. Our last conversation on facebook ended with “Let me know when you are coming to Finland”.

Then he deleted his facebook account. Nobody–not even J–knew what happened to him.

I deviate.

Originally, I wanted to sit with the Japanese and Korean girls at the right side of the long table to talk about shopping. But the two (male) Singaporean organisers told me to sit at the far left side of the table with the Japanese/Korean guys so that “Singaporean hosts are evenly spread out”.

How very innocent. -roll eyes-

Anyway, I ended up sitting across three guys. One of them is Japanese, and one of them is Korean. The third is strange–he doesn’t look Asian. Remember, the event was a Japanese/Korean Exchange student gathering.

안녕하세요, 제 이름은 wanwei 입니다. 만나서 반갑습니다.”

I looked at the third.

“Hi, this is Wan Wei, you can call me “One Way”! It’s the same pronunciation.”

He grunted and said in a monotone–

“Hi, N.”
Awkward silence.

“You don’t look like you are from Japan or Korea. Where are you from?”
“Oh wow, Finland! That’s cool!”
Awkward silence.

There and then, I made a mental note to engage in more small talk with the two other Korean and Japanese guys over dinner. The N sitting directly across me was probably a nice guy just like J and Paavo, but my intention that night was to be a good host to all!

N ordered chicken stew with rice, and ate with chopsticks. I was rather fascinated.

“Wow, you use chopsticks the proper way! Even I don’t.”

N grunted.

Five minutes into eating, the Japanese guy spoke about technology, and that was when the Boyfriend started talking–a lot. Initially, I couldn’t understand a word of his English, because his English was so monotonous.

But being a nice and pleasant host, I smiled and continued nodding–not understanding a single word of what he’s talking about– and made more mental notes to engage the Korean and Japanese guys.

The dinner finally ended. I suddenly remembered J gave me 6 huge cans of beer when he visited Singapore a month ago, called Lapin Kulta–or how the Finns affectionately translate the brand– “Reindeer piss”.

Nobody in my household could drink Lapin Kulta. They tasted terrible. I took a sip and that was it. Even my mom who loves salmiakki took a sip and couldn’t drink anymore.

So I decided to give N the Lapin Kulta(s) that nobody in my family wants. :DDDDD

“Hey N, here’s my number. Let me know if you want some Lapin Kulta”.

[Just for fun] The 5 Reasons why Finnish girls are hot! ♡

Finnish girls
hot finnish girls

(Source. One of the most beautiful Finnish girls: Emma Schnitt from The Voice of Finland, Season 3)

Hey folks! Today I am going to blog about the 7 reasons why Finnish girls are hot. Quick post while waiting for salmon to cook. ♡ If you want to know how to get a Finnish girlfriend, read here.

Background/ benchmark of my beauty ideals: Um…I don’t know why it seems like a taboo for a girl to look at a girl even though she is not turned on by girls. It’s so weird! I talked about this in a Fashion and Consumer Behavior class at Aalto with my Singaporean (exchange student) friend, and she agreed that girls look at girls pretty much all of the time.

However, a Finnish lady sitting next to me was like “Really!?!?!? you look at girls more than you look at guys?!?!?!?!”

I don’t understand why it is strange! Here are some examples of ladies whom I think who are hot, from all over the world: Aishwarya Rai (India), Madhuri Dixit (India), Yukie Nakama (Japan), Angelababy (China), Song Ji-hyo (Korea), Tang Wei (China), Siti Nurhaliza (Malaysia–OMG I used to go crazy over her), Thale Jørstad (Norwegian), Monika (The Phillipines), Charmaine Sheh (Hong Kong), Jamie Yeo (Singapore).

If I didn’t list your country, it is not that your country has no hot ladies– it is simply that I am not informed enough about your country  to know who is hot there.

And one of my favorite past-time with my Singaporean guy “bros” is to look at hot ladies at cafe, or walking past cafes along Orchard Road, one of the busiest shopping district in Singapore. As you know, Singapore is pretty cosmopolitan so we have all sort of pretty and hot ladies in town all the time! It’s eye candy for us hehehe.

So without further ado, here are the 5 reasons why Finnish girls are hot. ♡

Reason #5: Finnish girls have good skin!


(Source. Pihla Viitala)

It’s the same reason as Finnish boys! Sauna, good air and high-quality water, no UV rays because no sun in Finland = Good skin!

Reason #4: Finnish girls can pull off a magical fairy-like look with silver/white/ pink hair!


(Source. Laura Birn)

Honestly, just look at Laura Birn. She looks like a fairy who just walked out of a fairy tale book.

The best thing about being naturally (light) blond is that you can dye whatever colour you like to your hair without bleaching, and that colour can come out strong. For Asian darker coloured hair, you have to bleach your hair and that really damages it X10000.

However, this is not the best thing about Finnish girls. The best thing is that they can look naturally elf-ish/ pixie-ish, which is totally cool, like this:



I remember one time when we were still staying in Vantaa. I saw this really hot Finnish lady with SILVER HAIR walking along the streets, while I was on the bus. I was really amazed! How can someone have such long beautiful silver hair and pale skin? She’s like–a pixie or something. Such a mysterious look and magical vibe!

There is also this really amazing photoshoot done by Miki Toikkanen (more on her in reason #5) on Salla-Marja Hätinen (Of Sallan ja Miron matka maailman ympäri). 

Miki Did It Photography



Reason #3: Finnish girls are so cute!

Check out Miki and Noora! ♡♡♡♡♡♡



So cute OMG!

Miki is also crazy talented as a photographer. You can check her portfolio out here and visit her store Winkie Winkie here.

They can also be passionate!


(Source. Eurovision 2013)

Hot! ♡

Reason #2: Some Finnish ladies are very independent, but actually secretly girly.



Okay in my previous post, I spoke about how I have two Finnish friends who are secretly girly, because they like Hello Kitty but are sort of ashamed to admit it in public as liking Hello Kitty is deemed as non adult-like.

These two Finnish ladies, however, are very, very independent. For example, I realised they can fix cars. o.O. I can’t even drive OMG–because of the fear that I might kill someone due to reckless driving. :X

Did I mention that my boyfriend’s “bro” has this really awesome Finnish girlfriend who used to drive him home at 3am after the overnight gaming at our house? She’s super sweet and pretty also. What a sweetie–I personally will never drive anyone home at 3am, even if I can drive haha!

So if you happen to date a Finnish girl, you can rest assured that she is independent in the sense that she can do all the practical stuffs, but can also be very girly and feminine in private. ^^

Reason #1: The Nordic ideal of beauty tends to be health. Finnish girls tend to be healthy and they glow!

Perhaps I need to explain more here.

You see, in Korea/Japan/China/ Singapore, the ideal of feminine beauty is to be as fair (like Snow-white fair) as possible.Whenever I buy beauty products for my Nordic friends as presents, I have to be very careful to make sure that there are no whitening properties in these products, because “fair” is not an ideal in Nordic regions, as it makes Nordic girls look pale and maybe even give the impression that they are feeling ill.

Also, in the Japan/Korea/China/Singapore context, it is important to be slim. Whether you are the “healthy” sort of slim or the “no muscle” sort of slim is irrelevant.  This is why sometimes ladies go to South Korea to cut off some leg muscles to attain skinny legs. It’s a real thing, not a joke at all! Actually in South Korea parents sponsor their daughters plastic surgery packages as a present after their high-school graduation too. It’s simply a socially-accepted (and welcomed) ritual.

In Finland however, the ideal of beauty is health. Therefore most Finnish ladies pay attention to what they eat or drink, and work out quite often. They also tend to use ethically-produced/ organic products.

And if you think about this closely, this concept of “being comfortable in your own skin” is pretty appealing, and makes a girl pretty hot. =) FTW for loving yourself just as you are, sistarrrr

Okay actually this post was originally titled “7 reasons” but my salmon is cooked, so I am going to eat now! Just figure out the remaining 2 yourself. ♡

Hope you’d enjoyed this post, and have a great Friday ahead! 🙂