One of the biggest things I believe in strategy, PR and marketing is the concept of positioning. Once a positioning is set, the end is clear. All data then serves in reference to that anchor point– to confirm or deny that. Which is why people tend to take branding and core values so seriously. So […]
Recently I had supper with Dunstan till 2am+ and we were talking about this topic of schemas, alternative realities and why human beings repeat certain patterns in life. One of the most interesting things Dunstan mentioned was the concept of “parallel universes”. In case this sounds too Sci-fiction, an easier way to think about “parallel […]
Finally a more light hearted post at 2am– so pardon the brevity and possible grammatical errors. So…On 26th February 2020, upon hearing that my friend Agrim went to a speed dating event to support his friend, I decided to turn up to support good old ‘Grim too. It was my first time observing a speed […]
How many ways are there to eat a Shepherd’s Pie in Singapore? Well, one of the methods is to eat it with durians. Only in Singapore 😉
This guest post is a book review of “The Helsinki Book”. Text by Sarah Laaru Mwaawaaru, images by Jaeseong Park and Marc Aulén. Enjoy!