“What is Finnish-ness?”

“What is Finnish-ness”? The Hieno! is the official partner of the Finland100 independence programme, endorsed by the Prime Minister’s Office in Finland. Read how the Suomi 100 Official Series started here.

Preface: “Home is where the heart is”.

In recent years, globalisation has brought about greater discourse regarding the implications of “immigration” and “multiculturalism” in Finland.

For globalisation is not without fear, uncertainty and tension. For one, native Finns might be wary and unsure of the sudden influx of a culturally-diverse group of foreigners. With increased mobility, some natives might stay abroad for a few years, only to return to discover that they aren’t considered “true Finns” anymore. With increased tension and difficulties in integration, some migrants might sometimes feel discouraged while staying in Finland too.

In 2017, Finland will celebrate its 100 years of independence. Without a doubt, the meaning of “Finnish-ness” has been defined and re-defined over the past 100 years. What is the current interpretation of “Finnish-ness”? Moving forward, how do we want to (re-) conceptualise “Finnish-ness” with all its possible challenges?


This series is specially curated in a positive, inclusive and constructive manner to illuminate the challenges, possible solutions, hopes and wishes of people who love Finland.

Through the stories of these 35 special people from various walks of life–including entrepreneurs, young Finns, foreigners, politicians, innovators, thought-leaders, designers and educators–we listen to their stories and feel their hearts for Finland.

We welcome nominations! If you know a person who has inspired you into loving Finland more, feel free to email us at hello@thehieno.com! #thehienosuomi100

“What is Finnish-ness”? The 35 Interviewees

A note on curation.

As much as possible, we try to include authentic and diverse perspective on “What is Finnish-ness”.

This particular “racist” interview was excluded from the Suomi 100 series after many people complained that it constitutes as “hate speech”. We have decided to publish a heavily censored version, and you can find the uncensored version elsewhere on the web.


Resources for young people/ expats/ immigrants in Finland.