The Hieno! is the official partner of the Finland 100 independence programme:What is “Finnish-ness”? endorsed by the Prime Minister’s Office. Today we have Professor Alf Rehn with us to discuss about this topic. Professor Alf Rehn is an accomplished academic and an internationally ranked thought-leader in innovation and creativity, and active all over the globe as a keynote speaker and a strategic advisor. He is also a ginthusiast and a lover of trashy popular culture.